Media Relations are the Marketing Communication’s tool with the highest added value, which gives the Company the authority necessary to build the consensus that it needs at its strategic partners (and especially towards the final consumer), and concurrently memorize the messages, with absolutely contained investments.

The well-managed relationships with the Media online and offline, contributes significantly to transform the ‘rumors’ in an exhaustive and ‘governed’ information, through an essential and appropriate language for each newspaper or magazine, column and journalist.

This allow to create a real ‘bridge of consensus’, in which both the Company and Media needs merges together.

The result of Media Relation activity is always economically quantifiable and it is an extraordinary tool to build motivation and awareness in the commercial network.